By Bryce Doeschot
University of Nebraska-Lincoln
Growing up near DeWitt, Nebraska, Dave Schroeder was always interested in journalism. Each evening, he read one of the newspapers that his parents’ subscribed to or watched the nightly news. Sometimes both.
He combined two of his passions and graduated from the University of Nebraska-Lincoln with majors in general agriculture and broadcast journalism.
After college, Schroeder found a job at one of Nebraska’s largest radio stations, KRVN, located in Lexington, Nebraska, with a signal reaching regions of Nebraska, Kansas and Colorado.
“KRVN had an opening as an overnight announcer and I did that for five years before advancing to an evening news shift, then I moved to an afternoon news shift and three years ago I began serving as news director,” Schroeder said in a phone interview.
As news director, Schroeder begins his day with a cup of coffee while speaking with the other employees to discuss current events around the coverage area. His day quickly picks up while reviewing coverage plans for the two full-time and one part-time reporters that he oversees. In addition to overseeing the newsroom, Schroeder also has a midday newscast shift and he gathers news from around the community, state and nation.
“Each day, it seems like we produce more stories than the day before, so it is a challenge to constantly stay on top of everything,” he said.
The newsroom at KRVN has changed dramatically since he first joined the team 1987.
“When I started out in radio 29 years ago, it involved a notebook and a pen, as well as a recorder. Today, as technology has evolved, so has the way that our consumer gets the news,” Schroeder said. “It is not just a matter of putting stories together for the air anymore, but also in the other formats that our consumer uses such as Facebook , Twitter and Youtube.”
Because of the changing radio industry, Schroeder said there is a great opportunity for journalism students interested in the broadcast industry.
“Radio is a very viable career that is constantly evolving to include more technology,” he said. “There is a need for journalists in this industry.”
Schroeder offered advice for any student interested in getting into the radio industry.
“Contact radio stations and see what opportunities they might have to job shadow, do an internship and then seek the proper education,” he said.
Although the radio industry is constantly changing, Schroeder said that he loves his job at KRVN.
“I never wake up not wanting to go to work.”