Home > Editor Profiles > Assignment editor achieves childhood dream

Assignment editor achieves childhood dream

Kayla Muehler an assignment editor at WDAY-TV in Fargo, North Dakota.

By Acacia Wetzstein
University of Nebraska-Lincoln

It all started with a fourth grade field trip to the WDAY studio in Fargo, North Dakota. That’s when Kayla Muehler knew exactly where she wanted to work when she grew up.

“Growing up, WDAY was always on in my house and my parents had the newspaper laying around. The company was just ingrained in my brain at a young age,” Muehler said in an interview.

At just 8 years old, she knew exactly where she wanted to work and wouldn’t settle until she got there.

Muehler graduated from Minnesota State University in Moorhead, Minnesota, in 2004. She double majored in mass communications, with a broadcast journalism emphasis, and American studies. She also made the dean’s list all eight semesters.

Her photography and reporting classes both helped her in her ultimate career.  She said that broadcasting writing was her favorite class because it was taught by a news anchor, and she learned a lot about the newsroom from him.

“Becoming the lead producer is when I really fell in love with what I was doing,”  Muehler said about her producer position with her college’s campus news station.

Her first editing job after college was five months long for KFME-TV. She was a co-editor and producer of a documentary.  She then became a production assistant at KFME-TV. In that position, she accompanied and aided the crew, doing non-linear editing and video digitization.

After four months as a production assistant, she finally got to work at her dream company and became a production assistant at WDAY-TV.

Although she was in the same position she had different responsibilities. At WDAY, she ran tapes for newscasts, teleprompters, studio lighting and file tapes.

She worked different positions at WDAY before taking a break to become a web writer and web content specialist for six years at Swanson Health Products. There, Muehler wrote copy for marketing emails, press releases, blogs, the web and print. She also produced company videos.

“Everyone needs to start somewhere,” she said. “You need to be prepared to start at the bottom of the totem pole, especially in this field.”

She’s now back at WDAY as an assignment editor.

Her favorite part of her current job is figuring out what stories go in what hour and organizing the day because she loves to be organized.

She has one piece of advice: “Be prepared to work long hours, holidays and weekends.”

 

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