Lisa Reid’s passion, curiosity influence a successful publication
By Samantha Schneider
University of Nebraska-Lincoln
Lisa Reid’s passion for the livestock industry led to the first issue of The Showtimes Jr. Livestock Magazine.
Reid, her brother, Brian, and sister, Laurie, started Showtimes in 2007 when they recognized a need for coverage of the livestock industry in Colorado and Wyoming.
Although none of them had formal training in publishing a magazine or graphic design and layout, they had a love for the livestock industry and various aspects of journalism.
Reid had a keen interest in writing and editorials but now has a variety of other roles at the magazine, which has grown into a national publication.
Reid attended Adam State University, located in Alamosa, Colorado, and majored in business administration. Growing up showing livestock with her family, she exhibited cattle, hogs, lambs and goats. The Reid family traveled to county, state and national-level shows. In addition to showing, Reid was a member of the American Junior Maine-Anjou Board of Directors. Through 4-H, she was an active member of the county’s livestock judging team and qualified multiple times for the Colorado All-State Livestock Judging Team.
Now, as field editor of the magazine, Reid spends long hours in the office meeting deadlines as well as traveling to multiple livestock shows, sales and events to ensure good coverage.
“Being at home is a vacation,” Reid said.
The most enjoyable part of her job is the people. She enjoys being a part of people’s lives while interviewing and writing stories about their successes.
“There are so many great people involved in the livestock industry,” she said, “and I feel incredibly blessed to cover them and get to know them on a personal level.”
Since there are only three employees at the magazine, Reid has a multitude of rolls. She is responsible for contracting and interviewing individuals for articles and special features. Over the years, she has learned the design and layout programs as well. Sometimes, she interviews and writes; other times, she handles an article’s layout.
Reid stressed the importance of having good communication, organization, creativity and time management skills.
“There is always something you can do that is different than anything else that is out there,” Reid said, offering advice to journalism majors.
She thinks knowledge is power but is a firm believer that you learn by doing. “You will not grow as an editor or publisher until you get your feet wet.”
Reid is an example of where hard work and passion can take you. The motto of the magazine is “A magazine for the exhibitor, by the exhibitor.”
After coming up with the idea in January, the first issue was published in April of the same year. What started as a local publication, quickly grew into a national magazine. The Showtimes Jr. Livestock Magazine now covers 47 states, Canada, Australia and France. It has more than 42,000 followers on Facebook and its YouTube videos have been viewed by more than 61,500 people.