Clear, clever headlines pull readers into stories
Most readers skim newspapers reading only the stories that quickly grab their interest. They may decide whether to buy the paper based on a quick scan of the headlines peeking out from a newsstand or news rack. Most readers spend only seconds online before they decide whether to click on a story or turn to a different website. The importance of good headlines can’t be overestimated.
- Be clear.
- Be fair.
- Be specific.
- Be interesting.
To learn how to write good headlines, read Ten Tips for Writing Headlines. Then scan a news website or a newspaper page. Find two headlines that made you want to read the stories. Tell me what the headlines said, briefly what the stories are about and why you liked the headlines. Post your answers before the beginning of class on Wednesday, Oct. 26, in the comments section below for your class.