What makes a good headline?
Do headlines really matter? Consider most readers are scanners. They skim the printed page reading only the story that grabs their interest. They may decide whether or not to buy the paper based on a quick scan of the headlines peeking out from a newsstand or news rack. Most readers spend only seconds online before they decide whether to click on a story or turn to a different website. The importance of good headlines can’t be overestimated.
Click here to read about what makes a good headline. Then scan a news website or a newspaper page. Find two headlines that made you want to read the story. Tell me what the headlines said, briefly what the stories are about and why you liked the headlines. Post your answers before the beginning of class on Monday, Oct. 25, in the comments section below for your class.