Good headlines sell stories
A good headline grabs your attention and pulls you into a story – even if you’re not interested in the subject. Writing headlines isn’t easy. It’s challenging to try to summarize a story in a few words. After all, besides grabbing my attention, a headline must give me the news in an accurate, succinct way. The American Press Institute”s checklist for headline writers outlines what a good headline must do. And Anne Glover, of the St. Petersburg Times, offers more tips for headline writers. So I’ve come to appreciate a good headline – one that says ‘read this story.’ This headline on a Washington Post story about airlines and lost baggage does that.
Your assignment: Read the links in this post. Then, find a headline that made you want to read the story – even though the subject may not normally be of interest to you. In the comments section, tell me what the headline says, where and when it appeared, and why you liked it. This is due by the beginning of class Tuesday, March. 10