Home > headlines, online > Web headlines, Thursday labs (153)

Web headlines, Thursday labs (153)

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  1. Nicole Manske
    November 20, 2008 at 1:17 am

    Lincoln Journal Star
    “Behind the Smiles: Tough Talk
    October 8, 2008
    After reading the articles on web headlines, I immediately remembered a headline we discussed in class during the election coverage. “Behind the smiles: Tough Talk” is a great newspaper headline, especially when accompanied with a photo of Senator John McCain and Senator, now President-elect, Barack Obama. It is both clever and right on point, however, this story would receive slim to no hits if copy and pasted for use on the web. Instead, the title should include both the names Obama and McCain and also the event described, the second presidential debate, to ensure the “bots” find it.
    The revised web headline could read:
    “McCain and Obama Clash at Second Presidential Debate”

  2. Garret Durst
    November 23, 2008 at 2:51 am

    Lincoln Journal Star
    “Cook has high expectations for recruit class.”
    Saturday, November 15, 2008

    The front page of the sports section had a headline that read, “Cook has high expectations for recruit class.” First of all, I don’t think that this headline is grammatically correct. Instead of saying recruit, it should be recruiting class. A recruit class doesn’t make sense. If this headline were on the Web I would skip right over it. Of course the head coach has high expectations for his recruits. Why wouldn’t a coach say that? I mean what coach is going to say otherwise?
    I think that this headline is a little too obvious for the Web. I also feel that this headline is too long and plain for the Web. There is nothing catchy about this headline and it doesn’t stand out. I think that in order for a Web headline to really work it needs to stand out in any way it can. I want to think about what the headline means so I will click on it and read the rest of the story. This headline did nothing to sell me the rest of the story. Cut this headline down a bit and maybe make it more catchier.
    This headline would work in print because it is accurate and avoids puns. But for the Web, I’m not so sure.

  3. William Whited
    November 24, 2008 at 4:13 pm

    Dothan Eagle
    Bush spurs economic action in final global summit.
    Monday, Nov. 24, 2008,

    This article comes from Dothan, Ala. and does not appear to have an online-friendly headline.

    While the first word of the headline might work for most search engines, the words that follow appear wordy and inefficient. The headline does not hint at the content of the story because it appears to be broad. A better headline may be: Financial crisis unites Bush, world leaders

    If a news organization used this print headline on its Web site, this article would not look attractive to me. I would skip reading it because the headline would be long and boring. I found this article on the Newseum Web site for front pages. We have been instructed in class that straightforward headlines with the most powerful words placed first can generate more Web site hits than long and inefficient ones in terms of search engine optimization and attractiveness.

  4. Marlenia Thornton
    November 25, 2008 at 11:26 pm

    The headline I found was in the Tuesday, Nov. 25, 2008 edition of the Omaha World-Herald. It read: “Could this year be end of an era?” and it was for a story about Nebraska’s only turkey slaughtering plant closing next month. This headline works in print because it grabs the reader’s attention, but the picture next to it gives the reader a good idea about the topic of the story. However, if this story ran online without the photo next to it, the headline would confuse many readers and would not be easily found in an online search. For the online edition, I would rewrite the headline like this: Nebraska’s only Turkey Plant Shuts down Next Month.

  5. Teresa Lostroh
    December 3, 2008 at 6:08 pm

    In Tuesday’s edition of our lovely DN, the top of the features page screamed, “ENERGY TO THE MAX.” It was accompanied by a very neat graphic with a guy drugged up on what I assume to be caffeine and then a pop can and some bubbles. Very effective in print. However, an all caps headline like that would, first and foremost, scare me on the Web. Secondly, what the heck does energy to the max mean without a graphic or something next to it? Renewable energy? Caffeine? A good night’s sleep? I’ve read the article twice, and I’m a tid bit confused about the overall point of the article, but it talks a lot of ginseng, caffeine and Diet Pepsi Max, Pepsi’s new beverage with an extra punch of energy boosters. So, throw Diet Pepsi Max into the Web head, and caffeine should probably be splashed in there somewhere, too. It should read something like, “Diet Pepsi Max’s caffeine boosts lagging young professionals” or something of the sort. Boring? Yes, but those creepy bots running around the Internet are sure to find the story. TO THE MAX.

  6. Grant Triplett
    December 3, 2008 at 11:32 pm

    In Wednesday’s Daily Nebraskan, there was a story titled “‘Right’ off the bat.” The ‘right’ in quotes was clever, but only when you read the story. This is way too vague to be a web headline. It doesn’t give a sense of what the story is about. I doubt anyone would click on this if it was a link, unless from shear curiosity. The story is about a new conservative paper being circulated at UNL. The lede sentence would be much more appropriate for web (“There’s a new paper circulating around the Nebraska Union…”), although you’d have to make it more concise and detailed. I’d switch to “Nebraska students offered new conservative newspaper”

  7. Courtney Robinson
    December 4, 2008 at 4:04 am

    Print
    In Wednesday’s Daily Nebraska, there was an article titled, “NU keeps cool head, snags win.” This headline would not work on a Web site. The story is about the Cornhuskers basketball team and how they won the game against Creighton on Saturday. The print headline only lets me know that it was a Nebraska team, and the fact that it was on the sports page let me know that it was a sports team. On a Web site, this would not work.

    Web
    Instead, I would title it “Nebraska men’s basketball team wins against Creighton.” This way readers will know what sport Nebraska won and against whom. This title will also work for search engines. Keywords include: Nebraska, basketball, win and Creighton. This way Nebraska, Creighton and basketball fans would be able to find the story easily.

  8. Jamie Klein
    December 4, 2008 at 4:11 am

    Wednesday’s Daily Nebraskan: Clipped Wings

    This headline was on the front page of the sports section and I thought the headline was cute because it was a story of how the Husker’s female basketball team beat the Oral Roberts Golden Eagles, even though they had a rough first half.
    It would not make a good Web headline because anyone who googled “Clipped Wings” would probably expect to find a story about birds.

    An online headline could say “NU Women’s Basketball Team clip Oral Roberts Golden Eagles 70-51”

  9. Allyson Felt
    December 4, 2008 at 5:11 am

    The headline I found really stood out in print. It was in Wednesday’s edition of the RedEye in Chicago. http://www.newseum.org/todaysfrontpages/hr.asp?fpVname=IL_RE&ref_pge=gal&b_pge=3

    It reads, “FEED ME!” in big type with the deck saying “Meter prices going up. Way up – to as much as $6.50 an hour”. This is paired with a graphic of a parking meter photo illustrated to look like a monster with giant teeth. It captures the eye and by the illustration, the reader can tell exactly what the story is about.

    This, however, would not work at all in a Web format. “Feed me!” could apply to anything, from hungry animals to crying babies. If the headline was to appear on a Web site, there is no way the SEO bots could pick up this story as one about high prices at the parking meters. A better headline could read something like:

    “Parking meter prices push $7 an hour” or “Parking meter prices rise”. Something including the key words “parking meter” would be needed to insure people got the right story when they searched it. It is a bit more boring than the print headline and graphic, but it needs to get the point across.

  10. Elizabeth Gamez
    December 4, 2008 at 5:23 am

    Journal Star
    ‘I want to be like Harold Hamilton’
    Dec. 3, 2008

    The headline tells me nothing, except that somebody wants to be like someone I don’t know. For both print and web, I think the headline needs work. It passed for print probably because a reader might infer that the cute elderly man in the picture is this Harold Hamilton character. It also probably passed because it was used repeatedly in the narrative story to represent blog comments. The story is really well written, so it would be a shame that online readers might not get the chance to read it. My suggestion would be: Charity man ceaseless, motivates others.
    I’ll admit, I’m a horrible headline writer, but i think it covers the story’s basics. Starting with charity is appropriate for searches. Ceaseless is accurate to explain the importance of the story as well as motivates.

  11. Allyson Felt
    December 4, 2008 at 5:24 am

    The headline I found was in Wednesday’s edition of the RedEye in Chicago.
    http://www.newseum.org/todaysfrontpages/hr.asp?fpVname=IL_RE&ref_pge=gal&b_pge=3

    It reads “FEED ME!” with a deck that says “Meter prices going up. Way up – to as much as $6.50 an hour”. This headline, when paired with the graphic of a parking meter turned monster with sharp teeth, is very powerful and clearly shows what it means. This headline also only works in print. Without the graphic, the readers could be left to wonder: “Feed what? A hungry animal? A crying baby? What needs to be fed?”. This is not even close to the point of the story, which is about high prices at the parking meters.

    A better headline for the Web site would be something like “Prices at parking meters push $7” or “Parking meter prices rise”. Anything with the words ‘parking meter’ in it will make sure that the SEO bots will pick it up on search engines and also will allow the reader to know exactly what the story is about.

  12. Matthew Butts
    December 4, 2008 at 4:36 pm

    The front page of The Anniston Star reads “Au Revoir” The article is about Tommy Tubberville resigning from his position as head coach of the Auburn football team. With the picture that accompanied this headline, it was fine. Unfortunately, you can’t plan on the picture for the web. It also, would be very hard to search for. A person looking for Tommy Tubberville, Auburn, or just football would never find this article. For a headline, I would write: Tubberville resigns after 10 years at Auburn. It tells you what happened and who was involved. Not to mention, it’s easy to search for.

    Interestingly, ESPN doesn’t always use the guidelines for web headlines that we recieved. Today they had the headline “SECond to none.” I like their approach to this. They only do it for a few headlines a day, they always do it with a picture and it helps keep the magazine, television feel to the website.

  13. Stephani Ruiz
    December 4, 2008 at 5:07 pm

    “Striking the right tone on Jan. 20”
    USA Today
    Dec. 4, 2008

    I thought this was a pretty good headline for print, especially accompanied by a picture of Obama and former presidents. The article was talking about how Obama needs to make sure he’s using the right tone at this inauguration and not celebrating too much when the country’s in an economic crisis. He needs to be conscious of the way the nation’s feeling right now. I think for the web, if a reader were to use Google or another search engine to find a story about Obama, they wouldn’t type in any of those key words except the date. For the web, we would have to change the headline to “Obama’s Inauguration During Economic Recession”. Although that seems boring, I think it would need to be something like that to get a more complex issue to come up on search engines. For print, I like the headline and the way the story was represented on the page.

  14. Max Wohlgemuth
    December 4, 2008 at 6:13 pm

    My headline that I found was on the front page of the Money section in the USA Today from December 4th. The headline read:

    “Corporate jets are landing on auction blocks”

    It is a very good print headline, but it does not translate to online very well. The key word it is missing is “sell.” The people and companies are trying to get rid of the jets in order to save money.

    If I were to rewrite it for online I would write it as:

    “Corporate jets sold to save money in recession”

    I really had to think about using the word recession because it is very powerful. But I figured that because we are in one, and the story has to do with it, it would be important for the story to come up if a reader searched for recession.

  15. Sarah Tenorio
    December 4, 2008 at 6:15 pm

    “A ’60s classic back in Motown”
    The Detroit News
    Dec. 4, 2008

    This headline is referring to a classic beer that is hitting the shelves soon. Ther reason that the headline is good for print is because a picture of the beer is very close to the headline. The beer’s label also has a vintage look in it’s font so it plays the “classic” emphasis. Also, the deck reads “Shlitz reintroduces original recipe brew to Metro Detroit beer lovers.” The deck explains the headline and explains what exactly the 60’s classic might be.

    The reason that the headline would not be good online is because if it were to be standing alone the term ’60s classic could mean a variety of things like a song from the ’60s or a car. Also the term ’60s classic is not connecter to beer commonly.

    If I were to rewrite this headline for web purposes I would write:
    “Milwuakee’s famous Shlitz beer back in Metro Detroit after three decades”

    The headline is a more dull but it has key words that would be related to Shlitz like Milwuakee, beer and Detroit.

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