Home > Uncategorized > Using headline layers, Wednesday lab (152)

Using headline layers, Wednesday lab (152)

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  1. Lindsey Givens
    November 12, 2008 at 6:05 pm


    Data on Web May Warn of Outbreaks of Flu.

    November 12, 2008: New York Times

    I picked this one because when I first read the headline I was interested in the story because I wasn’t sure what it was about, but the headline was catchy. The second part gave me additional information after the bolder headline grabbed my attention. I might not have read it with only the main headline because there wasn’t enough information, but the lighter headline let me know what the story was about. I ended up reading the whole story because of the headlines.

  2. Michael Saeger
    November 17, 2008 at 10:28 pm

    No Rest fo coaches during bye week
    Husker staff will work on recruiting, fine tuning

    Lincoln Journal Star
    Sports Section
    Monday, November 17, 2008

    I thought that both the headline and deck were well written and informative. The headline does give specific information, but the deck provides further information that can be found in the article. I like how the headline is looking toward the upcoming week, and does not summarize the previous game. The deck further explains the type of work coaches will do during this week. Not only do coaches break down game film during this week, but the deck lets the reader know that there is recruiting work to be completed during this time. The headline contains valuable information, but the deck gives the reader a further insight into the article.

  3. Nate Pohlen
    November 19, 2008 at 12:44 am

    Deck 2: In Bailout Push, Detroit Faces Criticism Over Years of Missteps

    The New York Times
    Tuesday, Nov. 18, 2008

    First of all, I liked the use of the word plunged in the headline. That’s a good, strong verb. Also, it’s pretty clear what this story will be about just after reading the headline. The first deck also gives a general idea that this is controversial, which always makes a story fun to read. And the second deck draws readers in even more, by hinting that Detroit has gone through years of “missteps,” whatever that means. To find out what missteps they’ve taken, we’d have to keep reading, so The New York Times did a good job.

  4. Sara McCue
    November 19, 2008 at 1:38 am

    Deck: Military volunteers display their skills, get practice in NU football flyovers on home games

    Daily Nebraskan
    Oct. 27, 2008

    I was skimming through old newspapers when I saw this headline. Because the headline was short and bold, it caught my attention. “Such Great Heights” is also the name of a song, so that made me wonder if the article had anything to do with it. The deck showed that it didn’t. It told me exactly what the story was about, but it didn’t contain too much information. Sometimes multiple decks overwhelm me, but this one was basic enough that it didn’t. The headline made me want to read the deck, and the deck made me want to read the story.

  5. Adam Ziegler
    November 19, 2008 at 2:41 am

    Headline: Yahoo CEO Yang to step down
    Deck: Co-founder under fire after rejection of Microsoft buyout offer

    San Jose Mercury News
    November 18, 2008

    This headline and deck aren’t the most creative but I think they do a really good job of telling you exactly what this story was about. There’s absolutely no ambiguity about what’s going on with this story. The headline tells us who it’s about, what he’s doing, and why we should care about this guy. The deck makes things even clearer by telling us why Yang is leaving Yahoo. The headline and deck together do such a good job of giving the reader all the important information that you almost don’t even need to read the story to know what’s happening

  6. Brittney Schuessler
    November 19, 2008 at 2:46 am

    The small spark of a disaster

    A wind-blown ember can be opportunistic, slipping through tiny breaches in a home.

    Los Angeles Times
    Tuesday Nov. 18, 2008

    I like the headline because of the play between the words “small” and “disaster.” The deck explains what the small spark is and what disaster it’s referring to. Also, I like that the deck isn’t repeating the headline; it provides new information. The first headline grabs my attention, and the deck explains what the story is about. In reading the headline and deck together you get the point of the story without reading it. However, it’s clever enough to keep my attention and make me want to read a little more.

  7. Sarah McCallister
    November 19, 2008 at 3:34 am

    Headline: For Richer or Poorer
    Deck: In our uncertain economy, some couples are scaling back their weddings, while experts say it remains a recession-proof industry.

    Lincoln Journal Star
    Thursday, Nov. 13, 2008

    I thought this headline/deck combination was very clever. The main head, which was printed as an art head, stems from the well-known phrase in wedding vows. While it really doesn’t tell you much on its own, the deck gives the reader all the essential facts of the story. Niether would work as a headline alone, but the two work in harmony nicely. By pairing the two, readers’ attention will be attracted to the large art head, but they will be intrigued enough after reading the deck to read the whole story.

  8. November 19, 2008 at 3:37 am

    Inauguration budget buster

    City struggles to pay for Obama’s big day

    The Examiner – Washington DC
    Tuesday Nov. 18, 2008

    I like this headline because it brings up the balance Obama and the White House must strike between these economic times and the importance of the presidential inauguration. I want to read the story to find out if this event will have the usual lavish details, or if they’ll scale back the celebration because of the state of the economy? The Examiner successfully put together a short display headline that hints at the content of the story, and the 2nd deck clears up any remaining questions about the story’s subject.

  9. ryan boetel
    November 19, 2008 at 2:37 pm

    Senators pass 30-day limit on first round
    Lawmakers talk of need for services in wake of safe haven law abaondonments.

    11-19-2008, Lincoln Journal Star

    This ran below the fold on the front page of the Lincoln Journal Star today. The headline tells readers what happened: Nebraska state senators passed an amendment that would add an age limit of 30-days to the state’s safe haven law. However, I don’s think it is clear by reading the headline that the vote yesterday was just a formality and the official vote on the amendment won’t take place until Friday.
    Readers get more information in the deck, which tells them what the story will focus on – the subject of the debates the senators engaged in when considering the amendment.

  10. Zach Artz
    November 19, 2008 at 4:34 pm

    Headline: Gas prices continue to drop; How low can they go?
    Deck: Regular unleaded is selling at sub-$2 averages in several Nebraska cities. The statewide average was at one-tenth of a cent above $2 Tuesday. That’s less than half of July 15’s $4.10 record price

    November 19, 2008

    I thought this was a good headline because it will immediately grab people’s attention. Everybody wants to buy cheaper gas and will probably be interested in knowing if the price will continue to go down so they can plan a few trips or things like that. I think the deck works well with the headline because it gives a lot of information about the price of gas today, as well as the price at its highest point. Even though the deck gave quite a bit of info, I still want to read the story to see if it will tell me how low gas is expected to get and for how long.

  11. Katie Steiner
    November 19, 2008 at 5:35 pm

    Headline: Hat in hand, auto executives get earful
    Deck: Despite warnings of an industry collapse, senators remain skeptical about a bailout

    World-Herald, Nov. 19

    This ran on one of the World-Herald’s inside pages. I think the headline is pretty creative, as it kind of describes the auto executives, but it doesn’t tell you anything about their situation. The deck then goes into more detail about why they’re getting an earful. While the headline couldn’t have run without the deck, the deck could’ve run as the headline, but it would’ve been a very boring headline.

  12. Dan Girmus
    November 19, 2008 at 5:40 pm

    Headline: Obama’s Adviser Seen as Nominee for Justice Dept.
    Deck: Decision Is Not Final
    Holder Had No. 2 Post in Agency for Clinton and Was a Judge

    New York Times
    November 19, 2008

    I liked this headline/deck combo because it gives the reader all the crucial information they’ll need for the story: that Obama is focusing in on a nominee for the Justice Department, and that person was in the previous Clinton administration. If a person wanted, he or she would just have to read the headline/deck and opening paragraph to get the person’s name (Eric H. Holder Jr.), and they would have all the most important information.

  13. Tyler DeBoer
    November 19, 2008 at 5:44 pm

    Headline: Obama taps historic pick for attorney general post
    Deck: Obama’s first choice, Eric Holder, could be first African-American to serve in key position

    Kansas City Star
    November 19, 2008

    I think the KC Star does a great job of using decks to give more information to the reader. Here, the headline pulls you in – who was his pick and why is it historic? The deck answers both questions in a simple, short sentence – the who is Eric Holder, and it’s historic because he could be the first African-American to serve as attorney general. Very good use of the headline and deck for this story.

  14. Mike
    November 19, 2008 at 5:51 pm

    Headline: Chance to lead again in the NFL? Enticing for Mike Tice

    Deck:Mike Tice is at peace with the good and bad that happened while he coached the Vikings, and he hopes some team will make him a head coach again.

    I think sports do a good job summarizing stories quickly in the deck, but also grabbing readers and bringing them into the story. This one in particular tells us what we can expect the story to talk about, and what Tice looks for in the future.

  15. Natasha Richardson
    November 19, 2008 at 5:58 pm

    Headline: HIGH ANXIETY
    Deck: Rush is on to repair roofs from spring storms before winter

    OWH, Nov. 10

    The reason this headline initially caught my eye is because of the large font used for the main headline. Additionally, it was packaged with a photo of people working to repair the roofs of some houses, so it gave me a bit of an idea what was going on but was still clever with the play on words in “HIGH ANXIETY”–high roofs, high stress. If the main headline stood alone, however, it would not give the reader enough information to figure out what the story was about. This is where the deck comes in. The secondary headline supplied enough information for the reader to figure out what the article is about.

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