USA Today, WEdnesday, November 12, 2008
Drug costs for seniors growing
Some premiums up 32% over 3 years
I think this down style is effective, and easy to read. The deck adds that little something extra. Not only this, it offers typographic as well as size contrast to draw more attention to itself and increase its likelihood of being read. This multi-deck is important because it adds numbers with such a great magnitude, that you are drawn into the article. By just reading this multi-deck headline, the reader knows the “essence” of the article’s content. It is also effective because it is above the on the front page above the fold, where readers scan the most.
Main: Oil falls below $56 on grim economic outlook
Deck: Fears that severe global downturn will slash world demand for crude
This headline looks bad, but if you’re a consumer it is good. It means gas prices are dropping. The link to this story on msnbc.com was called “gas prices fall below $2 in many states.” It is a down-style serif text that’s easy on the eyes, although using the word grim might have a serious tone and be better off with a san-serif.
The deck helps give a deeper sense of what the story is about. It hints that prices may continue to fall, and that oil demand may be falling due to our troubled stock market. It’s also clever because I’ve been following this exact same story for a few days now and it is constantly updated. Prices keep falling and the deck keeps changing even when the headline doesn’t. Any new developments are somehow related to the changing deck. Yesterday it said something about the failing economy and why demand is changing for oil. Online decks are cool for the reason they are adaptable like that.
The Washington Post
Main: Police Killer a Hero in China
Deck: “Yang Jia, who murdered six officers, is lionized by many who feel oppressed by security forces.”
Nov. 14, 2008,
This head is a eye-catching because of the words “police” and “killer” next to each other. If you are interested in crime stories, or are a part of a police or security force, this story may get your attention. The deck is straightforward and makes me want to know more about the people who idolize this ‘police killer’. The identity of the subject of interest, the country, the overall reaction citizens have to the police (at least in this area of China in the article) are stated. Whenever I see a story about China, I read it out of interest if I have time. The Washington Post online edition appears to use up style heads. I find too many up style heads in a column can be confusing, especially if they are more than one line. When the Web site loads, the computer user must scroll down to see this head at the third page division.
The Lincoln Journal Star,
November 15, 2008
The front page of the Journal Star has a headline, “in her own words”. But that’s not what caught my attention to the article. The layered deck persuaded me to read this interesting article. The deck read, “She was scared. And under police pressure, she told a tale that helped put six people in jail for a 1985 murder in Beatrice- a crime authorities now say they didn’t commit.” Under that deck is another intriguing statement. “Video raises questions about early interrogation.”
I felt that this layered deck sold me into reading the rest of the article because these two decks left me hanging. I wanted to know more after I read these decks. And that is what makes a good deck. This story in general is interesting, but the decks sell the story. Who wouldn’t want to know more of the story about an unsolved murder over two decades ago? I already new a little bit about this story before, but these decks tell enough information for me to read the rest of the story.
I think that the style of this entire story was well played. It is a black and gray photo and has that serious feeling to it. The decks are almost as bold as the headline and are difficult to miss. I almost want to look at the decks first on this story because they are done in thick and dark type. These layered decks sold me into the story and told me enough to grab me in.
I found two headlines whose decks aided them. I picked two because it showed me how a deck can help in two different ways – by aiding the headline or by aiding the story.
Press-Register from Mobile, Ala. Headline: “Atmore casino: ‘Crunch time'” Deck: Big resort pushes for January opening
Post-Tribune from Merrillville, Ind. Indiana Idol Headline: “Area singers perform for United Way” Deck: Profits to be donated to two shelters and victims of this year’s flooding.
First headline: The deck aided the headline. If you don’t live in Mobile, Ala and/or don’t know that Atmore casino is being built, then the headline by itself wouldn’t make any sense. However, the deck does add more meaning to it; and, thus, those who don’t live there, knows what it is about – a casino’s construction that is pushing hard to meet its deadline in January.
Second headline: The deck aids the story itself. Just having the headline, wouldn’t tell the reader what the story is really about. It’s not just about a singer at United Way, but that all the money the singer makes will go to help shelters and victims of this year’s flooding.
“As California neighborhood burned, two little houses survived.”
“Conejo Road homes cheated flames through flower power – and sheer luck.”
Wall Street Journal, November 17, 2008
This is a very evocative headline on its own. As neighborhood burned. Very violent and intense. Two little houses. They’re being very literal and simple with this description and it pays off. The deck, adequately explains this phenomenon, but without giving too much information, by giving the location of the neighborhood and using flower power as a tease and sheer luck as another simple explanation. It’s very well-written.
Nov. 19, 2008
Main: Athletes guided toward ‘beating the system’
Deck: New NCAA rules lead to clusters in certain majors
I was drawn to this headline, which is unusual, because I am not ever interested in reading about sports or the athletic department. But, as soon as I saw the main headline I wondered what they were referring to, as reading the deck explained that athletes choose certain majors to do well throughout their college career. The system is set up so that athletes go to college for an education, not just to play sports, but the story is explaining how athletic departments have found a way around it. Without the deck to explain the story more specifically, I wouldn’t have been drawn to read it.
The Omaha World-Herald uses decks more often than I had previously realized. On Wednesday’s front page, three of the four stories are accompanied by somewhat lengthy decks. The centerpiece for that day was a story about rising unemployment. The main hed read: “Aid providers expect cruel winter for many.” What aid providers? Food aid providers? Job aid providers? Car aid providers? School aid providers? People can get a heck of a lot of aid. Enter the all-clarifying deck to save the day. “With unemployment up, social service groups are already seeing more demand, and state agencies are likely to.” OK, so it’s job aid providers. What’s going on? Employment’s up. Who? Aid providers have their work cut out for them. Where? Everywhere, including (possibly) state agencies. I would still prefer to read the story to get more in-depth information, but that’s a good start.
Nov. 19, 2008
Economy sets travels back a bit for holiday
‘Grandma matters,’ but fewer trips likely
While I’m not too fond of the headline because of its awkward construction and the unprecise word “bit,” I did think the editors did a good job with the deck. I used to believe that using quotes as part of headlines or decks was uncreative but I feel that, in this case, the right words were picked out. It’s not overwhelming cutsey. It’s unintentional because it’s a quote. The combination of the headline and deck work great together because they tell who, when, where and why. Yet, with that information already at hand, it stil draws me in to understand the how. Plus, it’s something many people can relate to because holiday traveling is done to see loved ones, which draws more readers.
U.S. Strike Reportedly Killed Five in Pakistan
Striking for the first time beyond Pakistan’s tribal areas, a pilotless U.S. aircraft fired missiles at a village well inside Pakistani territory on Wednesday, a Pakistani official said.
This headline came from the New York Times. This deck helps tell the story. I immediately thought that ground troops had made their way into Pakistan until I read the deck. I also think it’s important that we hear this is the first strike inside Pakistan’s tribal areas. This tells us who, what, where, when, and how. I feel it’s a very good headline and deck.
Head: Sampson kept voice of Inupiats alive
Deck: Massive stroke claims teacher of endangered language
Paper: Anchorage Daily News
I liked the deck because of how it expands on the headline. If the headline had been left alone I wouldn’t have been very interested in the story because it would not have meant anything to me. But when I saw the deck I realized that Sampson is a teacher who recently died and I would now like to read the story.
The Sacramento Bee of Sacramento CA had two great headline and deck pairs today.
1st: Inflation hits home at holiday
Higher cost of groceries changes way we shop, eat
2nd:Wild and woolly tale takes shape
Experts say genetic code can re-create mammoths
My favorite one was number two. I like how in the headline alone, the writer used alliteration, but at the same time I as the reader wasn’t quite sure what the writer meant by “woolly.”
I liked how the mystery is revealed in the deck. It made a headline with a high potential of being boring, fun and interesting. The writer could have very easily just said “Experts say genetic code can re-create mammoths” and just left it like that. But for some reason the word “experts” is a turn off for me. A just take the story to be some scientific story with a bunch of terms I won’t understand. But because the writer added the previewing headline, the story becomes more personal, less formal. I could tell the writer had fun with it.
The Birmingham News. 11/20.
Headline: Judge OKs Master in Sewer Deadlock
Deck: Would probe, mediate, offer ideas in court
The story is kind of complex in its subject, and not many people would know what is going on based solely on the headline. this is why they used the deck, which I feel adds something to the understanding of the reader in a quick glance. There is also a box to the side to help explain what is going on at a glance. So over all it works very well. It keeps the headline from getting cluttered and adds much to the story.
The headline I found was in the Wednesday, November 19, 2008 edition of the USA Today. The headline read: “Obama picks tossed into the ‘fishbowl’” and the deck read: “Background checks leave few secrets.” The deck helps this headline because the headline gives no clues that the story is really about questions surrounding Barack Obama’s background check, but the deck clarifies it and helps put the headline in context.
The Cleveland Plain Dealer
Headline: A Woman Who Means Business
Deck: Marcia Fudge, with style of her own, takes congressional seat
This headline does not tell much about the story. The deck, however, explains what the story is about. The deck adds the important details of who and what that person is actually doing. Without the deck, I would not be aware the story was about Marcia Fudge or that she was taking a congressional seat, two of the most important aspects of the story. While I like the headline playing up the woman aspect, it definitely can’t go without a deck to explain things.
Fill in your details below or click an icon to log in:
You are commenting using your WordPress.com account. ( Log Out / Change )
You are commenting using your Twitter account. ( Log Out / Change )
You are commenting using your Facebook account. ( Log Out / Change )
You are commenting using your Google+ account. ( Log Out / Change )
Connecting to %s
Notify me of new comments via email.