Home > Uncategorized > Using headline layers, Friday lab (151)

Using headline layers, Friday lab (151)

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  1. Jenna Gibson
    November 15, 2008 at 9:46 pm

    The headline I chose was from the USA Today weekend edition from Nov. 14-16. It was a main story about the New York Giants NFL team. The headline read: Giants showing they’re not one-year wonders. The subhead read: Grumbling is long gone as 8-1 team sits atop NFC.
    The reason I liked this is because the main headline uses a clever play on the term “one-hit wonder” to describe the Giants, while the subhead gives more specific information while still using active words like “grumbling”.
    The combination of the two headlines complements each other, giving enough information to let readers know what the story is about, although not enough to make them not want to read more.

  2. Kylie Kinley
    November 18, 2008 at 1:28 am

    My favorite headline and subhead appeared on the front page of the Omaha World Herald on Friday, November 14. The story was about recent violence in Omaha. The headline read: Shootings leave Dundee ‘on edge’. The subhead read: One store owner in the neighborhood says he’s shopping for a gun.
    I wasn’t interested in this story until I saw the subhead, and then I thought “Things are so bad that ordinary citizens are taking their own precautions to protect themselves?” The main head describes the violence and gives the reader a feeling of tension, and the subhead gives an example of how people are responding to the violence. This headline both informs at first glance and teases the reader to read more.

  3. Charlie Pfister
    November 18, 2008 at 5:56 am

    A headline and deck I found that worked well in giving layers of information was on the front page of The New York Times on Monday, Nov. 17.
    The headline and decks read:
    Headline: PACT, APPROVED IN IRAQ, SETS TIME FOR U.S. PULLOUT
    Deck #1: END OF 2011 IS TARGET
    Deck #2: Deal Passed by Cabinet Awaits Likely Assent of the Parliament

    I think the decks helped because they gave a little more depth on the story with vital information that the reader would like to know. In this article, the deck helped because it gave a specific target date, end of 2011, that U.S. troops will try to get out of Iraq by. The second deck helps too because it goes even more in depth, telling who the dealwas passed by and what else it will go through next in trying to make it official.

  4. khaslett
    November 19, 2008 at 4:30 pm

    The headline and deck I chose is from the LA Times, Wednesday, Nov. 19. There are two, actually.
    1. The main story is titled “Islam, punk and questions.” The deck is “Hiba Siddiqui struggles with being a Muslim teen in America”
    The headline was really interesting but didn’t really tell me what the story was going to be about, but the deck was a simple declarative sentence that complimented the headline.
    2. The headline is “Court is feeling the heat on Prop. 8.” The deck is “Justices risk recall if they overturn the state’s ban on same-sex marriage.”
    I thought the deck was really informative considering the angle of the story, while the headline used the strong verbs clause “feeling the heat.”

  5. Travis Beck
    November 21, 2008 at 5:44 am

    I chose the Lincoln Journal Star for my headline-deck hunt.

    The headline was titled, Attack sinks pirate ‘mothership’

    and the deck read, This week, eight vessels have been seized.

    Both the headline and deck proved effective for me because I knew right away what they were talking about. I first read an article on Sunday pertaining to the Saudi oil tanker being seized by the Somali pirates. This article acts as a supplement to the previous one, yet, it’s an ongoing story, so articles like this will continue to print.
    The simple headline uses a strong verb, sinks, to capture the action of the story. Mothership is another interesting word that grabs the reader’s eye, mainly because you don’t see that word very often in headlines.
    The deck puts into perspective the resilience of the Somali pirates, by explaining that they have literally taken eight vessels the past week. Both the headline and the deck are short and sweet, driving to the point the hard news and leaving out unnecessary words.

  6. November 21, 2008 at 8:28 am

    First line: The Oregon mayor’s new clothes
    Deck: He wears skirts and a bra now, but to the town, he’s still Stu

    This is a prime example of a good use of a deck. The headline itself is pretty dull and doesn’t really relate the subject of the story very well. Then the deck follows and curiosity is lit. People read on. The deck compliments the headline well. It also makes it more personal – especially with the addition of the name – and it really brings home what this story is about.

  7. Megan Nichols
    November 21, 2008 at 2:58 pm

    The headline and deck I chose was from The Wall Street Journal on Friday.
    Headline: Market’s Fall Deepens as Concerns Mount on Banks
    Deck: Broad S&P Index Declines to 11-Year Low, Oil Drops Below $50, Investors Face Margins Calls; ‘I Can’t Take It, I Can’t Sleep’

    I chose this headline and deck because I thought they do a good job of complementing each other. The headline states that the stock market has fallen. But the deck provides more information about how much the stock market and the economy have declined which drills home how much the economy is suffering.

  8. Logan Thompson
    November 21, 2008 at 3:52 pm

    The headline and deck I liked was from Friday, Nov. 21. It was published in The Times in Shreveport, La.

    Headline: Big Three forced to wait
    Subhead: Democratic leaders demand business plan before auto aid vote
    Deck: GM Shreveport announces two-week January shutdown.

    I like this a lot because it starts out with a big, short headline that tells you enough to get an idea of what’s going on. If you don’t know what the “Big Three” means (which a lot of people probably don’t), the subhead takes care of that. My favorite part is the deck because not only does it get more specific as you read from headline to deck, but it localizes the story.

  9. Kara Brown
    November 21, 2008 at 4:24 pm

    As Sue said in class, the LA Times really does have quality layered headlines — it was tough to pick just one. But this one from today really caught my attention:

    Headline: Parents’ despair is left at Nebraska’s doorstep
    Deck: 35 children have been abandoned in the state. It’s a cry for help.

    This layered headline is effective, I think, because it is unique. The main headline using the word “despair” really grabs the reader’s attention and isn’t just one of the boring “Safe haven law causes…” headlines that were pretty prevalent today. After it draws the reader in, the deck served to explain this “despair,” but not to too great of an extent; the reader still wants to read this story. It also points to an aspect of the story that can be easily ignored with lazy journalism — not just that 35 teenagers were dropped off, but that “It’s a cry for help,” that the issues points to deep, underlying problems in the state’s support system for troubled families.
    (But perhaps I just liked it because it’s relating to Nebraska, which national news rarely is.)

  10. Amber Johnson
    November 21, 2008 at 4:31 pm

    I chose a headline from the Lincoln Journal Star that ran on Thursday, November 13th.

    The headline ran “For Richer or Poorer” and the Deck ran “In our uncertain economy, some couples are scaling back their weddings, while experts say it remains a recession-proof industry.”

    I thought the main headline was clever. By using a familiar quote normally associated with marriage, it drew me into reading the deck which went more in-depth with what the article was going to be about. Above all of this, it actually made me read the article as well. With the average wedding costing about 28,000 dollars these days, who wouldn’t want to read about what couples are doing to save money?

  11. Tawny Burmood
    November 21, 2008 at 4:41 pm

    The headline and deck I chose was from the LA Times on Friday, Nov. 21.
    Headline: Parents’ despair is left at Nebraska’s doorstep
    Deck: 35 children have been abandoned in the state. It’s a cry for help.
    I chose this example because, first off, I really liked the headline. I think it tells the story perfectly if you have been following the safe-haven law in Nebraska.
    But, even if you haven’t been following the news, the deck gives the reader enough information to get a pretty good idea what has been happening. I don’t think the deck gives all the information needed, but I think it worked in this case to keep the reader reading. Since it was published in Los Angeles, I don’t think as many people would have read the story if it didn’t have the deck.

  12. Jessie Evertson
    November 21, 2008 at 5:08 pm

    In today’s “Hernando Today” every headline had a deck. I don’t know if it is something they normally do but I thought it was very effective.

    My favorite was “Tax crusader back in business. Constitutional amendment would cap government revenue.”

    I liked it because the headline made you wonder what a tax crusader is and what it does. The deck kind of answers the question but still leaves you wondering so that you will read the story.

  13. Lauren Garcia
    November 21, 2008 at 5:54 pm

    I liked a headline and deck in the Houston Chronicle this morning.
    Headline: Perry: Feds are slighting Texas in Ike aid
    Deck: Budget surplus means we get less reimbursement for storm damage
    than Louisiana.

    I like how the headline gives an opinion from Governor Perry of Texas and it makes the story intriguing. Then, after the reader sees the deck, he understands more of what the story is about and wants to read it more. I would want to know why my family doesn’t get as much help as the people effected by Hurricane Katrina. The deck definitely increases interest and understanding of the story.

  14. November 21, 2008 at 6:19 pm

    the friday nov. 21 NY times has a headline that reads like this:
    DEMOCRATS OUST LONGTIME LEADER OF HOUSE PANEL
    Deck: WAXMAN IN, DINGELL OUT
    Sub-Deck: Energy and commerce change could speed obama’s agenda

    these headlines seem to get increasingly specific. the first one tells me nothing, i guess it’s a good summary but it’s one of those headlines you see everyday and see that the first word is either “republican” or “democrat” and that’s usually a big enough turn off for me to look elsewhere. The first deck tells me nothing, only C-SPAN fans are going to know either of those names. The second deck is the most useful, and the one that caught my attention because it’s specific enough to mention that the changes being made are in the energy and commerce department. Not that i could give a macaroni noodle about commerce, but energy reform is long overdue in Washington so that is good news.

    also, it’s great to see “WAXMAN IN, DINGELL OUT” printed un-ironically

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