Home > Uncategorized > Use layers in headlines to tell stories

Use layers in headlines to tell stories

We saw many one or two word headlines on the day after Sen. Barack Obama won the election. Some were uppercase for extra emphasis. Anne Van Wagener, writing for the Poynter Institute, explains how different headline styles are used for different things. Generally, she notes, uppercase headlines are more difficult to read and should be reserved for one or two-word headlines. In every case, headlines should help tell stories. Design guru Mario Garcia, in a Poynter Institute article, explains how multi-deck headlines can be effective, particularly as more and more readers skim stories. You find this approach frequently in the New York Times and Wall Street Journal. Find an example of a headline with at least one deck that you think works well in giving you layers of information. In the comments portion of your lab section below, tell me what the headline says (both main headline and deck) and why you think the deck helped. Tell me where the headline was published. This is due in next week’s labs (Nov. 19-21).

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