Whatever kind of journalist you aspire to be – reporter, photojournalist, designer, multimedia producer, broadcaster or editor – you’ll need to develop editing skills to succeed.
Editors work for all kinds of organizations on many different platforms (print, broadcast, Web, mobile). The goal of editing is clarity, regardless of platform. Editors help readers navigate through information by distilling messages. Editors work for small and large newspapers, broadcast outlets, magazines, book publishers and newsletters. They hold communication jobs for corporate, academic and nonprofit organizations. Editing skills are valued in public relations and advertising. Regardless of where they work, editors increasingly are responsible for work published on the Web.
Since 2011, beginning editing students at the University of Nebraska-Lincoln interviewed editors from a variety of places to ask them about their jobs, their advice for journalism students and their insight into how journalism is changing. Although the editors the students chose worked in many different jobs, many editors offered similar suggestions.
Their advice included: Read all different kinds of writing, master the basics of usage and grammar, get internships and college publication experience, learn the Web and new technologies, and be open-minded about the future.
Click on the links below to read their reports:
- Don Aguirre, copy writer, Swanson Russell, by Brook O’Neill
- Susan Albertus, public relations specialist, Nebraska Department of Economic Development, by Sara Slater
- Graham Archer, online sports editor, Omaha World-Herald, by Tanner Westerholt
- Nathan Arneal, owner, North Bend Eagle, by Meridith Gross-Rhode
- George Ayoub, senior writer, Grand Island Independent, by Reece Ristau
- Ann Baker, manager of editorial, design and production, University of Nebraska-Press, by Kelsey Baker
- Bruce Baker, city editor, McCook Daily Gazette, by Megan Conway
- Doug Barber, general manager and editor of Washington County Enterprise and Pilot-Tribune in Blair, Neb., by C.L. Sill
- Alan Bartels, field assistant editor, Nebraska Life magazine, by Nicole Rauner
- Kathryn Bass, copywriter at Karsh Hogan, by Cassandra Kernick
- Debbie Behne, graphic designer, Hain Publishing, by Shelby Wade
- Gerri Berendzen, editorial production coordinator, Quincy Herald-Whig, by Mason Shumaker
- Miles Blumhardt, editor of active life and sports, Coloradoan, by Jeremy Shipe
- David Brindley, deputy managing editor for copy and research at National Geographic magazine, by Jasmine Rogers
- Karen Brokaw, owner, Brokaw Marketing, by Brennan Andrews
- Amy Brown, co-publisher and editor, Edible Omaha, by Miranda Milovich
- Mike Brownlee, assistant news editor, The Daily Nonpareil, by Sam Egan
- Linda Bryant, managing editor and publisher, Voice News, by Preston Thiemann
- Bridget Buddenberg, principal designer, Fresh Picked Design, by Hailey Buddenberg
- Tracy Buffington, editor of the Fremont Tribune in Fremont, Neb., by Dustin Hunke
- Dave Bundy, editor, Lincoln Journal Star, by Tiler Thomas
- Dave Bundy, editor, Lincoln Journal-Star, by Yuliya Petrova
- Heather Burns, deputy editor at ESPN, by Natasha Rausch
- Patty Busse, Oakdale, Minn., Patch editor, by Frannie Sprouls
- Sean Callahan, editor, huskeronline.com, by Cameron Dudley
- Jesse Carey, contributing editor, Relevant Magazine, by Veronica Vanderbeek
- Cameron Carlow, sports copy editor, Omaha World-Herald, by Reid Kilmer
- Jim Carmichael, NET sports producer, by Dustin Hoffman
- Zean Carney, former publisher newspaper publisher, by Kaylee Dump
- Doug Carroll, editor, NEBRASKAland magazine, by Gene Curl
- Alicia Christensen, acquisitions editor, University of Nebraska Press by Megan Bauerle
- Lee Ann Colacioppo, senior news editor, The Denver Post, by Whitney Carlson
- Bill Connolly, retired New York Times editor, by Asha Anchan
- Sue Copeland, contributing editor, Horse&Rider magazine, by Kelly Schnoor
- Stuart Courtney, online sports editor, Chicago Tribune, by Kyle Williams
- Chris Cubbison, USA Today trends editor, by Chelsea Stromer
- Bruce Crosby, editor of the McCook Daily Gazette, by Matt Palu
- Stephanie Croston, sports editor, Seward County Independent, by Jacob Imig
- Kwame Dawes, editor-in-chief, Prairie Schooner, by Jenna Jaynes
- Mary Dearen, managing editor of the Midland Reporter-Telegram, by Emily Deck
- John DiBiase, editor of Jesus Freak Hideout, by Francesca Torquati
- Darnell Dickson, sports editor, Lincoln Journal Star, by Ross Benes
- Bruce Dold, editor of the editorial page, Chicago Tribune, by Desi Botica
- Jeff Domingues, assistant news editor, The Denver Post, by Faiz Siddiqui
- Thea Dreisbach, editor of Dirt Road Daughters Magazine, by Emily Taylor
- Margaret Ehlers Bohling, page designer, Lincoln Journal Star, by Flora Zempleni
- Leeanna Ellis, online editor at Washington County Pilot Tribune & Enterprise by Sophie Tatum
- Dave Elsesser, news and presentation editor at Omaha World-Herald, by Desire Stephens
- Gale Engle, editor at Indian Hills Community Church, by Kathleen Anderson
- Patrick Ethridge, editor, Beatrice Daily Sun, by Jacob Sorensen
- Rick Epps, presentation editor, The Detroit News, by Kelsey Newman
- Randy Essex, senior news editor, Cincinnati Enquirer, by Anna English
- Jennifer Estep, trader and event marketing specialist, T.D. Ameritrade, by Averi Melcher
- Mary Fastenau, principal, Anthology Marketing Group, by Caitlin Hassler
- Mike Fitzgerald, editor, Nebraska Cattleman, by Jeanna Jenkins
- Mary Flood, legal media consultant at Androvett Legal Media and Marketing, by Lynn Yen
- Steve Fredericks, Scottsbluff Star-Herald, by Brett Brown
- Betsie Freeman, features editor, Omaha World-Herald, by Kelsey Haugen
- Cate Folsom, metro editor, Omaha World-Herald by Chris Dorwart
- Chet Fussman, sports editor, Florida Times-Union, by Kollin Miller
- Michele Gallagher, public relations director of Panerai North America, by Natalie Kozel
- Jonathan García, digital editor for KETV NewsWatch 7, by Ruth Oliver
- Natasha Gardner, digital editor of 5280, a Denver lifestyle magazine, by Sable Holub
- Ted Genoways, former editor, Virginia Quarterly Review, by Ben Kreimer
- Tom Gitter, public relations specialist at Bozell in Omaha, by Josi Orsi
- Nick Goodwin, copywriter, Thought District, by Tiler Grossman
- Larry Graham, executive sports editor, San Diego Union-Tribune, by Eric Bertrand
- Sally Gray, copy editor at Marysville Advocate, by Ben Malotte
- Teddy Greenstein, sports reporter, Chicago Tribune, by Ben McLaughlin
- Clark Grell, art director, Lincoln Journal Star, by Alex Lantz
- Joe Gulick, editorial page editor, Lubbock Avalanche Journal, by Sarah Jo Lambert
- Ryan Hamm, managing editor of Relevant, by Lindsey Richards
- Laura Haraldson, managing editor of several magazines for Tiger Oak Publications, by Maria Lusk
- Kurtis Harms, executive producer, Market Journal, by Alex Wach
- Jim Headley, managing editor, Fairbury Journal-News, by Paige Comreid
- John Heaston, publisher and editor of The Reader in Omaha, by Cara Wilwerding
- Carly Heitlinger, editor, Levo League, by Margaret Bassett
- Bailey Hemphill, assistant editor, Omaha Publications, by Brittany Schave
- Felecia Henderson, assistant managing editor features and design, The Detroit News, by Brianna Foster
- Todd Henrichs, city editor, Lincoln Journal Star, by Liang Xiang
- Shauna Hermel, editor of the Angus Journal, by By Ellen Hoffschneider
- Curt Hineline, managing editor, Oakland Independent, by Elizabeth Uehling
- Jane Hirt, managing editor, Chicago Tribune, by Hailey Konnath
- Johnna Hjersman, copy editor, Arkansas Democrat-Gazette, by Kelly O’Malley
- Neil Holdway, news editor, Daily Herald in suburban Chicago, by Adam Kroft
- Roger Holmes, former editor at Fine Woodworking magazine, by Doug Norby
- Margaret Holt, standards editor the Chicago Tribune, by Jessica Gibbs
- Tyler Huckabee, managing editor, Relevant Magazine, by Veronica Venderbeek
- Catharine Huddle, assistant city editor, Lincoln Journal Star, by Zach Tegler
- Maj. Kevin Hynes, editor of Prairie Soldier and public affairs officer Army and Air National Guard, by Heidi Krueger
- Darren Ivy, publisher, Doniphan Herald, by Heather Haskins
- Josh Jackson, Paste magazine editor, by Brennan Shively
- Kelly Johnson, Sunday business editor, Washington Post, by Katie Nelson
- Kurt Johnson, editor and publisher Aurora News-Register, by Kaci Hixson
- Brady Jones, page designer, Omaha World-Herald, by Alicia Mikoloyck
- Mike Kellams, associate managing editor / sports, Chicago Tribune, by Emily Nitcher
- The Rev. Nicholas Kipper, editor, Southern Nebraska Register, by Ruth Jaros
- Ted Kirk, photo editor, Lincoln Journal Star, by Kevin Kuehl
- Jane Kleeb, founder and editor of Bold Nebraska, by Shelby Fleig
- Adam Klinker, editor, Ralston Recorder, by Sara Janak and Robert Vencil
- Jeff Knox, senior director of photography at The Daily Herald in Chicago, by Dena Lorenson
- Julie Koch, copy editor, the Lincoln Journal Star, by Sara Hinds
- Jessica Kokesh, regional editor, Kearney Hub, by Sawyer Davidson
- Mike Konz, Kearney Hub editor, by Abby Schipporeit
- Doug Kouma, managing editor, Meredith Corp., by Morgan Horton
- David Krause, sports executive producer, 9news, by Bailey Neel
- Shelly Kulhanek, assistant city editor, Lincoln Journal Star, by Rebecca Carr
- Marianne Kunkel, managing editor, Prairie Schooner, by Julia Jackson
- Jeff Kurrus, associate editor, NEBRASKAland, by Olivia Johnson
- Patrick Lalley, editor, Argus Leader in Sioux Falls, by Jourdyn Kaarre
- Eric Larsen, senior editor for content at Coloradoan, by Alexa West
- Meg Lauerman, director of communications for the University of Nebraska-Lincoln, by Amanda Schmidt
- Jessica Lavicky, e-content managing editor, Farm Progress, by Emma Likens
- Thad Livingston, sports editor, Omaha World-Herald, by Teddy Lampkin
- Josie Loza, momaha.com editor, by Emily Eckel
- Kristen Lueck, senior account executive Man Made Music, by Emily Trofholz
- Ruben Luna, associate sports editor, The Detroit News, by Connor Stange
- Tim Lyford, news editor, Argus Leader in South Dakota, by Elias Youngquist
- Karen Magnuson, editor and vice president at the Rochester Democrat and Chronicle in Rochester, N.Y., by Julia Benson
- Buck Mahoney, sports editor at the Kearney Hub, by Sam Peshek
- Jamie May, senior associate editor, BEEF Magazine, by Mollie Wilken
- Don McCabe, editor, Nebraska Farmer, by Melissa Keyes
- Sarah McCallister, copy editor, Omaha World-Herald, by Michael Stanek
- Pat McFadden, Page 1 editor, St. Paul Pioneer Press, by Frannie Sprouls
- Meg McGuire, public relations manager at Charming Charlie, by Molly Deaver
- Terry McHale, California lobbyist and editor, by Michelle Baker
- Terry McKeighan, news editor, Fremont Tribune, by Madison Bell
- Bridget McQuillan, content market coordinator at FlyWheel, by Anna Rosenlof
- Micah Mertes, online entertainment editor, Omaha World-Herald, by Annie Bohling
- Ben Meyerson, news editor, Sun-Times Media Group, by Cara Snower
- Terry Miles, co-owner, Frontier and Holt County Independent, by Adam Pribil
- Chad Millman, editor-in-chief of ESPN The Magazine, by Haley Whisennand
- Elisabeth Mistretta,news editor, Sun-Times Media Group, by Cara Snower
- Scott Monserud, sports editor, Denver Post, by Crystal Zamora
- David Moore, executive creative director, Thought District, by Elise Genaidy
- Alan Mores, co-publisher of Harlan Tribune, by Chelsea Musfedlt
- Lyle Muller, executive director of the Iowa Center for Public Affairs Journalism, by Andrew Ward
- Carrie Naylor, publisher of Bertrand Herald, by Jeff Renken
- Dawn Needham, deputy news editor, The Detroit News, by Paige Cornwell
- Christopher Nelson, road test editor, Automobile magazine, by Alexander Hall
- Katie Nieland, graphic designer, Chicago Tribune, by Kaitlyn Nelsen
- Andrew Norman, co-founder, director and editor of Hear Nebraska, by Erika Kime
- Brian Norton, online sports editor, Omaha World-Herald, by James Voboril
- Katie Novak, news editor, Burt County Plaindealer, by Jacob Bryant
- Max Ortiz, multimedia producer, The Detroit News, by Emily Walkenhorst
- Crystal Owens, assistant editor, Loudoun Times-Mirror, by Emily Rust
- Amy Palser, managing editor, Hastings Tribune, by Chloe Gibson
- Kate Parry, assistant managing editor, Minneapolis Star Tribune, by Lani Hanson
- Linda Persigehl, managing editor of Omaha Publications, by Kylie Morrison-Sloat
- Linda Persigehl, former managing editor, Omaha Magazine, by Michaela Noble
- Courtney Pitts-Mattern, copy editor at Omaha World-Herald, by Alissa Shanahan
- Zach Pluhacek, online editor, Lincoln Journal Star, by Emily Walkenhorst
- Nick Piastowski, assistant sports editor, Omaha World-Herald, by Connor Schuessler
- Scott Poese, station manager, KBRX in O’Neill, Neb., by Marc Zakrzewski
- R.J. Post, assistant managing editor, Grand Island Independent, by Jacy Marmaduke
- Heather Price, copy editor/page designer, Lincoln Journal Star, by Bethany Schmidt
- Tomari Quinn, editor and director of audience development at Topeka Capital-Journal, by Jordan Huesers
- Sue Ramsett, news director for KOLN/KGIN 10-11, by Zach Revense
- Jennifer Ramundt, copy chief and assistant managing editor at Meredith Corp., by Lizzie Moran
- Anne Raup, photo editor, Anchorage Daily News, by Kaylee Everlee
- Andy Raun, regional editor, Hastings Tribune, by Daniel Buhrman
- Erin Reynolds, project and brand manager, Archrival, by Jonathan Crutchfield
- Guy Reynolds, Willa Cather scholarly edition books editor, by Weston Poor
- Bill Rischmueller , operator of Wakefield Republican, by Daniel Vanderveen
- Mary Lou Rodgers, editor, Douglas County Post-Gazette, by Sarah Vogel
- Linda Rosenberg, director of copy editing at Penguin books, by Morgan Spiehs
- Corey Russman, editor at Sandhills Publishing, by Julia Peterson
- Burt Rutherford, senior editor, BEEF Magazine, by Valerie Kesterson
- Deb Shanahan, Money editor, Omaha World-Herald, by Michael Bishop
- Nicole Schmoll, freelance copywriter, by Haley E. Barber
- John Schreier, digital news editor at The Daily Nonpareil in Council Bluffs, Iowa, by Hanna Vasina
- Gary Schwab, senior sports editor, Charlotte Observer and Raleigh News & Observer, by Gage Peake
- Mark Schwaninger, L magazine in Lincoln, Neb., by Kayla Stauffer
- Brien Seifferlein, video editor, NET Nebraska, by Will Stott
- Kevin Selders, associate editor, Ascend Integrated Media, by Joe Thiesfeld
- Lew Serviss, staff editor, The New York Times, by Carrie Niemeier
- Howard Sinker, digital sports editor, Minneapolis Star Tribune, by Josh Skluzacek
- Amber Smith, news producer at KOLN-KGIN 10/11, by Lindsey Berning
- Patrick Smith, online editor at Omaha World-Herald, by Annie Pigaga
- Dave Stagg, owner and editor, HM Magazine, by Ben Rickaby
- Chip Souza, sports editor of the Northwest Arkansas Times, by Robby Korth
- Larry Sparks, a former online editor, Omaha World-Herald, by Kyle Cummings
- Chris Spurlock, graphics editor, St. Louis Post-Dispatch, by Anna English
- Christine Steele, senior copy editor, The Capital Group Companies, by Gabbi Nicole
- Kathy Steinauer Smith, community investment manager at Woods Charitable Fund, by Griffith Swidler
- Hilary Stohs-Krause, multimedia reporter and online editor, NET, by Margaret Baker
- Colleen Stoxen, assistant managing editor for Page One, Minneapolis Star Tribune, by Angela Hensel
- Ginger Stringer, Web editor for the Columbia Daily Tribune in Columbia, Mo., by Demetria Stephens
- Tim Summers, graphics editor, The Detroit News by Mikala Kolander
- Jenny Sundberg, brand communications manager at Lincoln Chamber of Commerce, by Jolene Dreier
- Marissa Tankersley, editor of Drive, by Amanda Schutz
- Rob Taylor, sports acquisition editor, University of Nebraska Press, by Libby Mason
- Ryan Terrell, news editor, Suburban Life, by Margaret Sorce
- Tyler Thomas, owner and writer of the blog Nebraska Foodie, by Lauren Grace Bejot
- Michael Todd, managing editor, Hear Nebraska, by Matthew Masin
- Mike Vandermause, sports editor and columnist at the Green Bay Press Gazette, by John Howell
- Ben Vankat, online editor, Omaha World-Herald, by Anna Gronewold
- Krista Vogel, account manager, Hurrdat Social Media, by Sherene Al-Turk
- Job Vigil, managing editor of the North Platte Telegraph, by Cade McFadden
- Curt Wagner, features editor, RedEye, by Ally Phillips
- Kent Warneke, editor, Norfolk Daily News, by Michael Menish
- Darrell Wellman, managing editor, Nemaha County Herald, by Thomas Shelly
- Sandra Wendel, owner Write On, Inc., by Michaela Odens
- Metta West, copy editor, Meredith Corp., by Cristina Woodworth
- Kevin Wilkins, editor, of Skateboard Mag, by James Pace-Cornsilk
- David Williams, editor Omaha magazine, by Jillian Humphries
- Melanie Wilkinson, news editor, York News Times, by Kelsey Baldridge
- Bill Windler, sports editor, Milwaukee Journal Star, by Jake Sueflohn
- Connie White, state government editor, Omaha World-Herald, by Jaime Melton
- Mark Zeligman, assistant sports editor, Kansas City Star, by Chris Heady
- David Zenlea, associate editor, Automobile magazine, by Alexander Hall
- Sara Ziegler, entertainment editor at Omaha World-Herald, by Maranda Louglin
- Chuck Zimmerman, founder, ZimmComm New Media LLC, by Kristi Block
- Joeth Zucco, senior project editor, University of Nebraska Press, by Jordan Kranse
By Katie Nelson
University of Nebraska-Lincoln
Day In the Life
During the past five years, The Washington Post has ridden a roller coaster of fickle international politics and navigated a series of internal ups and downs.
Despite the wild ride, The Post’s Sunday Business Editor Kelly Johnson said she feels calm.
“There’s not much downside in my job, to be honest,” Johnson said during a phone interview. “I feel very fortunate to have the job.”
Every week, Johnson is put in charge of deciding how to fill the business section of the Sunday paper. She curates content and assigns photo packages and illustrations to communicate the week’s theme. Then, she works with reporters, editors and columnists from other sections of the paper to write the content.
“I sort of just work with everyone on staff,” she said. “I certainly feel I have the best job at The Washington Post because I have so much flexibility, and I end up getting to work with people on the stories they’re most excited about doing.”
Despite the large pool of people, resources and space she has to draw from for her section each week, Johnson said she doesn’t have to negotiate with other editors for it.
“I also feel like I sort of work in a fantasy world of journalism,” she said.
If anything, Johnson said the hardest part of her job is going out into the newsroom and trying to convince reporters to take on an extra project and write for her section, but even that’s not too hard.
“I find that, if you’re helping them do something that they’re really excited about doing, that’s not really very difficult,” she said.
Born In the Business
Johnson describes her job as though it is easy, or at the very least, something she’d planned on doing her whole life. Her family has a history in the journalism business. Her great-grandfather owned the Ivanhoe Times in Ivanhoe, Minn., at a time when each staff member had multiple roles.
“They sold ads, then they wrote stories, then they took pictures, then they delivered the paper,” Johnson said. “I think, when times were tough, they actually bartered with people for subscriptions.”
Like his father, her grandfather also ended up in the newspaper industry, working for The Star Tribune in Minnesota before moving to South Dakota.
“We would sit at family dinners, and I would hear the wonderful stories of all these sort of rich characters,” Johnson said.
Realizing Her Calling
Despite a profession that seemed hereditary, Johnson said she never considered being a journalist until she woke up about a month into her senior year at the University of Nebraska-Lincoln and realized she had no idea where she was going to work after graduation.
“I wasn’t sure why anyone would hire me,” she said. “I was very good at reading books, but I realized there wasn’t a lot of skill associated with that. It’s like a light bulb went on and it occurred to me: ‘I wonder if I could be a journalist.’”
So she walked over to the College of Journalism and met Dick Thien.
“He had a Mickey Mouse T-shirt on and a badly sunburned head. He took me into his office, and we had a long chat,” she said. “He asked me all sorts of questions about my family and interests, and I think he was gauging a sense of my temperament. And then he looked at me and he said, ‘You’re going to be an editor. I can tell this is your track.’”
Johnson enrolled in the journalism college that same day.
Editing as a Career
She breezed through journalism classes, then stayed on to complete a master’s degree. During her time in school, she had a Dow Jones News Fund internship at the Argus Leader in Sioux Falls, S.D., and an internship at The Washington Post. After graduating, Johnson found a job at The Oregonian in Portland, where she worked for seven years. She ultimately ended up back at The Washington Post, starting as a copy editor on the foreign desk.
Throughout her years in journalism, Johnson said she has always been an editor.
“One of my best friends from J School … she loved the idea of going to the Unicameral and nosing around and asking people questions. I didn’t really love that idea – that didn’t seem exciting to me,” Johnson said. “I was much more interested in the story that came back and helping a writer figure out what the story was and helping shape the story and working on the story.”
And it’s exactly that temperament that Johnson says is the key to being a successful editor. She said the best editors are able to concentrate, are curious and have an interest in the world – how things work and why things are the way they are. She also recommends reading – lots of reading.
But it’s not just knowing a lot of details that makes a person a good editor. It’s also a specific attitude.
“I have a pretty strong feeling that my job is primarily for the readers, to provide them with the information that they need to get on with their lives to be informed citizens,” she said. “I also work very much for the reporters and the writers. I see my job very simply as doing everything I can to help them do the work that they want to do and to help them write the best stories they can write … you can see yourself in almost a support role.”
During her time at The Post, Johnson has seen the journalism landscape change dramatically. The Washington Post has had two new editors in chief since she started, has gone through a series of buyouts and now has a different owner. Johnson said her section is the only officially printed business section offered by The Post. Additionally, The Post has changed its view of online media, with the addition of Ezra Klein and Wonkblog. Klein has since left the paper, but Johnson said the paper plans to continue Wonkblog. She also said she is working to develop a data-based blog that will launch in the near future.
Even amid the changes, she said, the basics of journalism remain the same. And there’s one bit of advice Johnson picked up from NPR’s Ira Glass that she said still rings true:
“We must amuse ourselves at the most basic level to produce work that other people are going to be interested in,” she said. “It’s just more satisfying to do work that you’re proud of.”
By Natasha Rausch
University of Nebraska-Lincoln
Heather Burns found a career in talking people off of ledges.
As a deputy editor at ESPN and one of the few women in sports editing, Burns uses her level-headedness to calm her reporters at the sight of trouble.
“I think I can be a bit more of a peacekeeper because I don’t lose my head over things,” Burns said. “Whereas a lot of guy sports editors just get pissed and start stomping around, and that doesn’t help anything.”
Although Burns has used her calm attitude to her advantage, being a woman in the industry has come with its challenges.
As a college reporter, she ignored the 50-year-old coaches who thought a girl couldn’t learn the ins and outs of sports.
As a young journalist trying to break into the business in 1992, she ignored the Reno Gazette-Journal editor who asked why a female would want to be a sports reporter.
Now, as an editor at ESPN, she ignored the McDonald’s worker who questioned her choice in jersey because she was a woman.
“They believed that because I was a woman I knew nothing about sports, and that still happens sometimes today,” Burns said. “It doesn’t matter if you’re a woman or a man; it just matters if you know your stuff.”
Burns has been learning her stuff since she was 3 years old, when Saturdays and Sundays were nothing but days to watch football with her dad.
It was then that she fell in love with sports and most of all, the National Football League (NFL).
“I just think that sports were the first reality TV,” Burns said. “Sports do something for people that nothing else does. They take you away from your life, and it’s a lot of fun.”
Burns, a graduate of the University of Iowa, started her career as a stringer, taking phone calls at the Iowa City Press Citizen for the sports desk.
That turned into covering actual games, like track and swimming. Those were four-hour events she didn’t particularly enjoy.
But football? She loved football.
Burns became the women’s beat reporter for the Press Citizen for a year, making $5.25 an hour.
“I decided I was starting to be too good of friends with all the people I was covering,” she said. “It started to be a conflict of interest, so I left.”
She moved to Minneapolis where she worked at Dominos for eight months and applied for journalism jobs here and there.
Nothing panned out, and her parents were starting to wonder if she’d ever put her college degree to good use.
She finally broke into the business for the first time out of college as a sports reporter for the Reno-Gazette Journal in Reno, Nev. During that time, she did some reporting for USA Today as well. Then, she went to the St. Cloud Times in Minnesota and after that to the Port Huron Times-Herald in Michigan for a total of almost four years.
“You go bigger and bigger, until you get where you want to be,” she said.
From Port Huron, Mich., she went to The Detroit News, where she would dabble in editing for the first time.
After working her way around The Detroit News as a copy editor, she applied for an assistant sports editor position.
“They were like, ‘Well you’ve really shown the ability to lead. You have a good demeanor, so I think you’d be a good editor,’” Burns said.
Burns had been a reporter for 15 years. She figured she could always go back to reporting if editing wasn’t her thing.
Burns said it turned out that she is better at being a manager than being a writer.
“To be a really, really good writer you have to be plugged in and have great sources or just be predisposed to be a good writer. Not everyone has that talent,” she said. “I think my talent is with managing people and keeping everyone from jumping off ledges.”
In January 2008, Burns was offered a position at ESPN. She almost didn’t take it because of the tight niche she found at The Detroit News, but her girlfriend convinced her to take the job.
“Props to her for saying, ‘Take the stupid job, ya idiot,’” Burns said.
Now, instead of sitting at home and watching football with her dad, Burns is paid to watch 10 to 12 hours of NFL every Sunday during the season.
“Yeah, it’s a long day,” she said, “but it’s football.”
Watching football for an entire day is hardly a challenge to Burns. The hard part is keeping up with the 24/7 news cycle and the constant digital content.
“You have to react to anything at any time of the day,” she said. “If you have to wake up in the middle of the night to cover something, you do it. It’s just the nature of the beast, and it sucks.”
Burns said it’s important to maintain a presence on social media in the digital age. Besides using her Twitter account to promote her favorite teams—the Tigers and the Cowboys—she uses it to promote her own writers.
“I usually just use Twitter as a way to send out news or analysis for ESPN,” Burns said.
In the 25 years she has been a reporter and editor, Burns said media have changed a lot. They have moved to digital, and women have become more prominent in the sports newsroom.
But the only thing that hasn’t changed is her love for football.
“If you can do a job everyday where you’re having fun, then that’s the way to go.”
By Michaela Odens
University of Nebraska Lincoln
Sandra Wendel had barely started along her career path when she got fired.
She was a communications expert at a non-profit organization, and she and the company didn’t see eye-to-eye. It was this experience combined with her personality that made Wendel realize she would prefer to work alone.
She had been an editor at her high school newspaper and a journalism major at The University of Iowa so she decided to start her own editing company, Write On, Inc., in 1999.
Write On, Inc. is an editing and writing company in Omaha, Neb. Wendel helps authors write, edit, and publish their manuscripts. She works on memoir, health, psychology, self-help, sales and true crime books.
As her own boss, Wendel has to have good time management skills. She says she only takes on a few projects at a time and works seven days a week.
Because Wendel works from home and creates her own schedule, she has to watch her time carefully. Wendel also says she doesn’t take on different styles of books at the same time such as, health and true crime, because she doesn’t want to be switching her mind back and forth between two completely different topics.
Some tasks she performs include reading and evaluating books, and interviewing and meeting with clients. She sometimes has to fill out forms up to 20 pages long for publishers.
Apart from Write On, Inc., Wendel also uses her talents elsewhere. She is a regular contributor to the Omaha World-Herald’s LiveWell section. Recently, Wendel interviewed three local bartenders who make craft drink mixes from locally grown produce for an article published in the World-Herald.
In addition she has developed Web content for eMedicine Health, MayoClinic.com, and other health websites. Wendel, with colleague Lisa Pelto, also teaches classes at Metropolitan Community College called “How to Write Your Book,” “How to Publish Your Book” and “How to Market Your Book.”
Wendel summarizes her job as ‘a boring life with interesting people.’ She says her favorite part of her job is meeting and interviewing interesting people. You never know when a person is going to have a great story, she says. Recently, she helped a Holocaust survivor write their story.
Wendel says her least favorite thing is getting edited by other people who don’t know what they are doing.
She has plenty of advice for college students, starting with telling them to immerse themselves in opportunities. She cites her time in college as an example in the late ’60s and early ’70s when many college students were activists involved in political upheaval such as the Vietnam War.
Without practical experience, she says, students will drown when they leave college. Don’t drown.
University of Nebraska-Lincoln
Growing up, George Ayoub wanted to be Walter Cronkite.
In those days, everyone did, Ayoub said. He wasn’t sure if he wanted to be in journalism, but he admired Cronkite’s command of language.
Ayoub is a senior writer at the Grand Island Independent. His desire to be a wordsmith is infused into his philosophy on editing.
“I’m really into storytelling,” Ayoub said. “Some editors probably edit so things are incredibly tight. I want it to be tight, but it has to tell a good story and as a whole it has to work. Sometimes, you can shorten a story and then at the end it doesn’t work as a whole thing.”
Ayoub’s love for stories stems back to the path that led him to the Independent. He graduated from the University of Nebraska-Lincoln with degrees in broadcasting and English. He taught English for 10 years before moving to Los Angeles to try his hand at screenwriting.
When that didn’t pan out, Ayoub came back to Nebraska. He started writing columns and began his career at the Grand Island Independent in 1998. Since then, he’s been a copy editor, editorial-page editor and columnist. He has worked on podcasts and special projects and estimates having written 3,500 columns.
“When you get to be a dinosaur, you’ve done everything,” he said.
Ayoub said one problem in modern journalism is social media allowing anyone to be a “reporter.”
“A lot of people think they’re journalists because they tweet something out,” Ayoub said. “They’re not in my mind. The process I’m comfortable with is the slower process where you do reporting and it’s edited. Our first responsibility is to get it right.”
Even so, Ayoub said, embracing the ever-changing field is important for young reporters.
“I would embrace (social media) as much as I can,” he said. “Find a way to use it to tell stories. Understand how what appears in the paper in morning can be complemented on social media throughout the day and understand the balance between those two things.”
While Ayoub thinks students need to embrace technology, learning the basics is also important, he said. Ayoub is a voracious reader and a self-taught columnist. He writes and reads often and said students should do the same.
“If you love to write, journalism is still a pretty good gig if you like to tell stories,” Ayoub said.
Introducing readers to a young autistic girl is one story that Ayoub said was rewarding to report. He wrote a feature on her and did a follow-up story a year later. Ayoub said it’s experiences like that that will stick with him forever.
Through his time as an editor and reporter, Ayoub has met everyone from Tom Osborne to President George W. Bush. But, Ayoub said, it’s not these stories he values most.
“There are people that aren’t famous with great stories,” he said. “Everybody’s got some sort of cool story you can tell.”
By Anna Rosenlof
University of Nebraska-Lincoln
Bridget McQuillan, content market coordinator at FlyWheel, is a great example of why being versatile is important when working in journalism.
Although she was a journalism major and knew the basics, it was her ability to work with video that helped her land a job at FlyWheel, a WordPress hosting company built specifically for designers, freelancers and creative agencies.
McQuillan graduated from Creighton University in 2012. Initially, she thought she was going to work as a newspaper journalist, but as journalism began to change rapidly, she realized there was more than just traditional newspaper work.
She had always enjoyed photography as a hobby and decided to take some classes outside of traditional journalism courses, where she gained even more interest for photography and videography.
“I also picked up a major in graphic design because I realized that would be more marketable than just journalism,” she said in a phone interview.
McQuillan’s position as content market coordinator involves: running social media and the company’s blog, producing videos, taking pictures and dealing with customers. She is primarily in charge of the creative and marketing work for the company. Working for a really small team allows her to use a lot of her skills.
McQuillan does a lot of self-editing because of the small size of her team. As the main writer, she checks most of the work she or any of her team members produce to make sure everything is correct before it is posted on the Internet. She said, “it’s really important when it comes to things like tweets. Always reread before the tweet is sent out.”
McQuillan started interning at FlyWheel shortly after she graduated and was eventually was hired full time.
Each day at work is different than the last, McQuillan said. Every week she sets what the social media plan will be, writes two or three blog posts, produces a video and answers questions with customers on Twitter.
She enjoys the environment and people she works with at FlyWheel. With a small team, McQuillan says,”I have a lot of freedom to do what I want because they trust me and I can be very creative at my job.”
Her broad skills come in handy because “when you have a small team, you have to work with what you have.”
McQuillan’s advice for students is to “be open to all kinds of types of journalism; not just necessarily writing and writing for a newspaper.”
Be confident about what you are doing and go off the deeper path and find ways to use your skills.
Some of McQuillan’s work can be found on her website.
By Josh Skluzacek
University of Nebraska-Lincoln
When you’ve been doing a job for almost 35 years, it’s likely you have seen everything.
But that’s not true in journalism.
Howard Sinker, digital sports editor at the Minneapolis Star Tribune, embraces that aspect of his job.
Although it can be frustrating, Sinker said it’s also very cool that just when you think you have it all figured out, something changes.
Sinker, who admittedly took an unconventional route to get to where he’s at, believes that the staff’s attitude and understanding have helped the Star Tribune grow into one of the leading newspapers in the region.
After graduating from Macalester College, a private liberal arts school in St. Paul, Minnesota, and originally being unsure of what he wanted to make a career in, Sinker had a reporting fellowship in Indianapolis that intensified his desire to write. Soon after that, the Star Tribune hired him to cover high school sports. After some switching between news and sports and almost 30 years of service, he was offered the digital sports editing job where he’s remained for the past five years.
In an interview, Sinker described his journey as a “succession of lucky breaks,” and said, even to this day, “I’m still totally floored I get to do this.” Although he did like covering politics and higher education, this job was a perfect fit for him.
As a 30-year veteran at the Star Tribune, Sinker has been through good and bad. He has seen the Star Tribune become a regional leader, something he takes great pride in.
“We’ve been through a bad time in the industry … and now we’ve emerged as an industry leader.”
He’s especially proud of an online project on the greatest moments at the Metrodome that he and his staff completed.
Sinker knows how quickly things can change, though, and recognizes “the only way to continue thriving is to keep changing.”
He enjoys the fact that every day is different, which is why he’s never really considered leaving the Star Tribune for anywhere else.
“I’ve had a chance to do dramatically different things at the Star Tribune, so it’s comparable to changing jobs.”
The great part about becoming an editor, though, was the fact that it allowed him to have a better family life.
Reporting means you’re traveling or at the editor’s mercy, so switching to editing allowed him to be more involved with his children’s activities, Sinker said.
Sinker has a lot to share with young journalists, and he talked about what he would look for if he were hiring a someone new.
“I want to see good reporting skills … and a variety of writing skills,” he said.
Sinker said he probably wouldn’t hire a sports reporter who hasn’t done news because covering news offers more variety and teaches many different skills.
As far as the editing world, Sinker said he believes journalists are becoming much better at self-editing, mainly out of necessity.
“There are less people to edit things, so writers have to take more responsibility,” he said.
Sinker also acknowledged that sometimes stories simply don’t have time to be edited in certain situations, making it the writer’s job to edit his or her work. It’s more important to have that ability today. Doing a good job helps the public maintain a high level of trust in what you’re reporting.
That’s why, Sinker said, although it’s important to be quick, “being accurate and providing context is the most important thing.”
Focus on that if you want to succeed — something Sinker understands well.